Talking from experience

Issues and practical examples taken from daily business situations are key elements of our courses. All our tutors currently work in roles directly related to the subject areas they teach. They are carefully selected for their expertise, teaching skills and demonstrated performance as innovators, including leading publishing executives and industry experts.

Interactive teaching

Our short courses and in-company trainings get participants actively involved. Our tutors, who are practitioners first and foremost, alternate between presenting theory and working with practical case studies. All participants are encouraged to discuss their own questions with the speakers and the other participants working in the same business sector.

Knowledge transfer

Courses are presented by the Academy in an interactive and activity-based format where participants have the opportunity to learn with and from peers. Participants will take away new tools and insights that may be applied immediately.

Quality assurance

Intense preparation takes place in conjunction with the training events, as does reviewing afterwards. Our teachers adapt their course outlines to the knowledge that the participants currently have. Every item of feedback provided by the class affects the current planning of the courses and improves their organisation.

Keeping up to date

We react quickly to changes in the media sector or to job profiles that are in a state of flux and constantly add events to our programme that reflect topics of current interest.