The ADB runs certificate courses providing skilled personnel and management staff with specific vocational qualifications. These are of a modular nature and may also be booked as in-house training courses.

An example of a course with certification
Management Practice for Management Staff: The “ADB Publishing Manager” Certificate

• The Management Practice programme is specially designed for executives from publishing companies who have already gained experience in a managerial position and wish to review and broaden their knowledge of management and managerial skills. The “ADB Publishing Manager” certificate is awarded upon successful completion of the course.
• The certificate course consists of six central management modules covered in ten seminar units.
• This in-service qualification covers all the skills that management staff and other decision-makers in publishing companies require to be able to master today’s management tasks and the challenges facing the sector.
• The modular certificate programme enables interested participants to select specific areas on which to concentrate or a special focus on digital content and e-publishing that applies throughout the course.

Seminar modules

The ADB also offers the following courses leading to certificates:

• “ADB Managerial Tasks in Publishing Houses”
• “ADB Editor / Product Manager”
• “ADB Online Marketing Manager”
• “ADB Online Product Manager”
• “ADB Advertising Sales Officer”